Communications horsepower for capturing mindshare and evolving mindsets
Stories of our Impact
CASE STUDY
Increasing Market Competitiveness Positioning for a Fortune 500 Technology Company
Situation: As the company launched a new business division focused on AI, the challenge was to establish and amplify their AI market presence in the competitive tech landscape.
Challenge: The primary challenge was to bolster the company's perception as a technology innovator, particularly in the burgeoning field of AI. The goal was to build awareness and position the company not just as a player, but as a leader in AI technologies.
Approach: Led a comprehensive storytelling campaign with a laser sharp focus on these objectives and a multi-faceted approach.
Executive Speaking Engagements: Leveraged platforms like DLD New York and the Forbes CIO Summit to deliver provocative messages about the transformative power of AI.
Social Content Strategy and Digital Assets: Developed over 30 digital content pieces, including videos and customer impact case studies, which garnered significant engagement across platforms.
Targeted Visibility Programs: Focused on reaching decision-makers through an executive speaking and visibility program, ensuring the company’s innovation messages reached over 25,000 business and tech leaders.
Metrics and Outcomes: The strategic communication program delivered significant impact:
Enhanced Market Awareness: Achieved significant reach, with digital content amassing over 350,000 views and listens, effectively scaling the company's messaging.
Social Media Growth: Saw an exponential increase in social media following, with a 270% rise on LinkedIn and 160% on Twitter.
Engagement and Sales Impact: Website engagement increased by 48% year-over-year, and downloads of sales enablement assets grew by 54%.
Thought Leadership: Positioned the company as a thought leader in AI with high-profile presence at major industry events and conferences.
Impact:
The storytelling campaign significantly amplified company messages on AI differentiating the company in the marketplace, promoted company’s perception as an innovator, reached business and tech decision-makers, stimulated global and industry-level relevance, and established the company as a thought leader in AI.
CASE STUDY
Leading Change Communications for a Multibillion-dollar Security and Cloud Company
Situation: The company had embarked on a significant transformation journey. With a workforce spread across the globe and recent acquisitions leading to a amalgamation of cultures, the company faced a pressing need to unify its employees under a common vision.
Challenge: Recognizing that employee engagement is crucial for a high-performing workforce, the company leadership identified critical challenges in steering the company through transformation: How to engage a diverse, remote workforce in the transformation journey? How to foster a unified commitment to the company’s values and culture? And, how to ensure clarity and alignment around the company's new strategic direction?
Approach: Spearheaded the strategy and execution of a change communications program, which featured an employee webcast to communicate the company's future direction, execution priorities and cultural values in a personal and authentic way. To deepen employee engagement and make strategy tangible, the program was designed as a dynamic and interactive experience. Inspiring employee stories created a compelling connection with the company's core values and culture, effectively “making strategy real.”
Metrics and Outcomes: The change communications program achieved remarkable results:
High Engagement: The program saw extraordinary participation, with 71% of the workforce engaging in the company-wide initiative.
Clear Understanding: 98% of participants reported a clear understanding of the company’s execution priorities and its high-performance, human-first culture.
Increased Commitment: Following the program, 89% of employees reported feeling more committed to the company's future, with 93% feeling inspired by the vision and opportunities ahead.
Reputation Enhancement: Glassdoor ratings soared, with 92% approval for the CEO and 86% of employees willing to recommend the company as an employer. The company’s culture and values scored 4.4 out of 5.
Cultural Alignment: The initiative clarified the company’s transformation strategy and fostered alignment with the transformation journey, significantly impacting company culture.
Impact:
The experiential change communications program not only increased understanding of the company strategy but also created clear alignment with the company’s transformation journey. It created clarity during a time of change, inspired a deep sense of pride and commitment among employees, strengthened the company's culture, and enhanced the talent’s perception of the leadership.
CASE STUDY
Reinventing Perception through Compelling Content Strategy for a Leading Computer Manufacturer
Situation: Company faced a critical challenge revealed through an all-employee survey: the workforce perceived the company as lacking innovation and vision, and not investing sufficiently in next-generation R&D. This perception was detrimental, as employee morale and engagement are proven drivers of productivity, performance, and customer success.
Challenge: The core issue was a concerning disconnect between the company’s future-focused strategy and employee awareness and perception around innovation and company’s future readiness. Addressing this misperception was essential to boost employee morale and engagement.
Approach: To tackle this perception issue, a content strategy was developed and deployed that culminated in a live panel webcast. This event featured the company’s “R&D rockstars,” who were instrumental in driving the company’s innovations. The webcast aimed to showcase the company’s commitment to cutting-edge technologies such as AI, machine learning, cybersecurity, IoT, and 3D printing. The panelists shared compelling stories and relatable insights into how these technologies were poised to disrupt the company’s markets while highlighting their potential for future growth. The panel also helped employees see how the company was already working on solving problems of the future that customers didn’t even know existed today, creating competitive advantage.
Metrics and Outcomes: The program led to transformative outcomes for perception and employee engagement:
Broad Participation: Over 5,000 employees participated in the webcast, demonstrating significant interest and engagement.
Positive Impact on Morale: 90% of the attendees reported a positive impact on their motivation and belief in the company’s future direction.
Cultural and Brand Enhancement: The webcast successfully altered the company’s internal reputation. Employees now saw the company as a "cool" and innovative place to work. Employee testimonials post-webcast reflected a renewed confidence in the company’s trajectory and leadership in innovation.
Impact:
The employee engagement-focused webcast effectively bridged the gap between actual and perceived company innovation. It not only enhanced the company’s talent brand but also unified its culture, ultimately inspiring a newfound faith among employees in the company’s future and their future with the company.